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Is Your Business Thinking Of Investing In SIP Trunking?

More and more British companies are investing in SIP trunking, and at Immervox, we believe that SIP Trunking is the perfect solution for your telecom needs.

Companies are beginning to understand the benefits of this form of connectivity, and are investing in this technology to future-proof their business. Connectivity is at the very core of any business and finding the correct package to manage your needs is crucial for business growth.

Let’s look at some important facts about SIP trunking, and why it is an essential part of any successful business:

SIP trunking can save you money

It is possible to dramatically reduce call costs with SIP trunking, because rental costs are generally cheaper than regular ISDN lines.

In most cases, you can get free calls and comparably cheaper mobile and international calls.

SIP trunking is a perfect catalyst for Unified Communications (UCS) Strategies, if you want to merge all your telecommunication needs into an effective solution, whether it is:

• email exchange
• instant messaging communication
• voicemail
• video conferencing hosting
• everyday telephony

SIP can merge all of these into a single, manageable strategy, allowing seamless adoption of UCS. SIP trunking can allow a user to control a single ID or number, regardless of the network to which they are connected, or the device they are using.

With SIP, your phone system speaks directly to the public network, but mobile applications can also connect directly to the system using SIP. SIP protocol also allows you to integrate more devices into your network and user resources.

Finally, SIP is a great option if you plan to move to the Cloud, an option often preferred with the majority of companies.

If your business is running on multiple sites, it is likely that you can have existing ISDN connections to an individual PBX at each site: with SIP, this becomes much easier to streamline.

SIP is scalable and flexible

The beauty of SIP is that it is extremely easy to evolve up or down according to your business needs. This is of particular relevance to companies which are anticipating a large period of growth – or the opposite.

The ability to instantly add additional channels as needed, depending on the volume of calls made and received, is what makes SIP trunking the ideal solution for companies looking to increase their capacity to simultaneously make and receive calls, even if temporarily.

Also, SIP trunking is extremely versatile. For example, if you have an office in London, but you need your calls to go out on a number based in Manchester, then this is possible.

In addition, mobile devices can initiate calls as a pre-selected number, no matter the location of the caller. SIP can be an asset when planning seasonal sales strategies, if you are a business that relies on seasonality traffic changes.

E-commerce companies and major retailers, in particular, fall into this category, as are companies where, at some point in the year, their telephony demands are significantly higher than at other times.

You can increase or decrease the number of SIP channels you need, in a fast and flexible way. This is of great importance to businesses as an emergency plan, where it is necessary to have additional assets in place to deal with peak periods of the year.

Is SIP trunking secure?

There have been growing concerns about the safety of SIP trunking and in particular the possibility of fraud.

Though these are valid concerns, if SIP trunking is installed properly, then these kinds of issues should not be a problem, and, if anything, connectivity should be much safer than it was before.

A SIP trunking system that is installed with expertise will allow you to manage your own security through either specific firewalls or a router with built-in firewalls, which is, in turn, managed remotely by SIP channel maintainers or by your own IT company, based on the configuration.

SIP is all about the connection

SIP trunking depends on connectivity and, for SIP to be an effective tool, you need to be aware of your business needs, such as the volume of calls going in and out of your business, and the bandwidth size required to take care of this.

The quality of the broadband dedicated to your voice needs is usually the best way to ensure reliability. However, it may also be possible to use your current connection, as long as it is accurately evaluated and call quality is not compromised.

It is highly recommended that you speak to us at Immervox about your existing broadband connection so that we can advise you on what is best for your needs. We are experts in our field and can make sure that you are provided with exactly what you need to improve telecommunications in your business.

You can be much more resilient with SIP trunking

Resilience, as a business, means being prepared for any eventuality, and having risk assessed your needs in case of an emergency, you can easily implement a recovery plan and have backup options in place. SIP can be vital for this type of planning.

With SIP, it is incredibly easy to move fixed lines or divert them anywhere without costly call transfer charges. The call transfer is instantaneous, which means that commercial operations should not be affected in the event of a major incident.

With other services, you may have to wait up to 24 hours for call diversions to kick in. In contrast, SIP eliminates the risk of any impact to your business, should any unforeseen event occur, by managing your call traffic through the contingency plan you have devised.

SIP trunking is definitely the way to go for any business wishing to embrace the future and be one step ahead of the competition. If you are planning to invest in SIP trunking, as a way to make your business evolve, talk to us.

At Immervox, we are proud to offer high-quality SIP solutions for all your business needs. For more information and expert advice have a chat with one of our solutions experts so we can help you.

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